1. Make sure your Website is completely finished, spell checked, online and all the links are working properly before submitting to search engines.
2. Try to include ‘robots.txt’ to prevent spiders from crawling certain directories.(For more in-depth study of robots please visit: http://www.robotstxt.org/wc/norobots.html)
3. If a site was developed in a language other than HTML, make sure that there’s AT LEAST SOME static content for the spider to read.
4. Try and get on Dmoz if you are not already on there.
5. Read each search engines guidelines and follow them strictly.
6. Use the Meta tags in all pages.
7. For getting proper keywords that commonly used, go to:Keyword suggestions toolOther online tools:

   a) http://www.wordtracker.com

   b) https://adwords.google.com/select/KeywordToolExternal

8. For checking keyword density analysis visit:a) http://www.keyworddensity.com/b) http://www.ranks.nl/
9. If you are using frames, try to include <noframes></noframes> tag with keyword rich content in the main page (the page that contains <FRAMESET> tags).
10. Keep all your content in the root directory if possible.
11. Don’t use images for links to important content pages. If you do, add ALT tags.
12. Do not try to cover too many topics on one page, as it will dilute the relevancy for your targeted key phrase.
13. Try to include your company’s physical address on your site, including a telephone number.
14. Make sure your home page should load in 8-10 seconds or less with a 56K modem.( http://www.1-hit.com/all-in-one/tool.loading-time-checker.htm )
15. Optimize your images and keep the page size low.
16. Try to use CSS data as an external file and call it by using <link> tag
17. Use the longer or plural version of a keyword, where possible.
18. Try to register your domain name with the exact keyword phrase you are targeting, using hyphens to separate the keywords.(eg: if the keyword phrase is “star hotels Kochi”, then your domain: www.star-hotels-kochi.com)
19. Update your important pages at regular intervals.
20. Check your site from broken links periodically.

1. Strange color combinations that make it hard to read for a viewer.
2. Text that is too small,
3. Unrelated advertisements – that will provide distraction to viewers.
4. Hidden text (Normally text that matches the color of your page background)
5. Instances of 5 or 6 keywords being repeated in a row
6. Submitting your Website to FFA sites.
7. Duplicate pages, doorway pages and cloaked page.
8. Re-direction from the home page to another.
9. Automated submission to search engines.
10. Submitting to search engines more than ONCE a month!
11. Keyword stuffing in comments tags, Meta keyword tags and image alt tags
12. Participating in link farms.
    (A link farm consists of sites that link to other sites for the sole purpose of increasing their link popularity score.)
13. Use of <Meta refresh> tag in HTML page header.
14. Using trademarks or company names belonging to others in your Meta tags.

     

1. Use keyword/phrase that best describes the target page.
2. Always use your primary keywords in the link text least one or more on the page.
3. Try to place your primary keywords at the starting of a link text if possible.
4. Try to use Title Attribute in the text links.
   eg: <a href=”yourpage.html” title=”Describe this page.”>The link label goes here</a>
5. Avoid using image maps, if needed make it sure to add text links at the bottom of all pages
6. Do not use long text; limit 40-50 characters in a link text.
7. Avoid using JavaScript links
8. Create text links and use a common navigational menu for all the pages.
9. Make sure the pages on your site to be linked to one another, especially the home page.
10. Try to include a Site map if you have more than 30 pages.
11. Submit an XML site map to Google. (Visit: Google Sitemaps)
12. Limit the number of links per page to less than 20 for better results.
13. If your Website using Flash, make it sure to add text links at the bottom of the page as a supplement to the Flash navigation. (Google now takes links from Flash)
14. Try to use keyword phrases in the HTML and image file names
15. Keep your file names hyphenated (eg: http://www.shreegokulinfotech.com)

Bad practice:

<a href="hotel001.html">click here</a>
<a href="rajkothotels.html">Hotels</a>

Good practice:

<a href="rajkot-hotels-list.htm">List of hotels in Rajkot </a>
<a href="rajkot-hotels.html">Hotels in Rajkot </a>

1. Write it in sentence structure.
2. Should be relevant to the similar 25-30 word (under 150 characters) description of the first text within the visible page.
3. Do not repeat your keywords more than 3 times in description tag. If you need, make alternatives (e.g. ‘prescription’ and ‘prescriptions’ can be used 3 times each).
4. Minimize the use of “stop words” such as “and, the, of”.
5. Keyword phrases that appear earliest in the Meta description will generally receive higher ranking value.
6. Try to include this tag in all pages by describing the content and it should be unique.
7. Don’t load your Meta description with only keywords.
8. Strive for 6%-20% keyword density.
9. Use different Meta description tag for each pages.

1. Keep 100 to 250 characters to get better results.
2. Start with the most important and then proceed to less important.
3. Use keywords/Phrases
4. Do not repeat any word more than 3 times.
5. Do not place repeated keywords close together.
6. If your site has content of interest to a specific geographic location be sure to include the actual location in your keyword Meta.
7. Use keywords that are actually on the page and reflect the essence of your content.
8. Try to use keywords in your Meta keywords tag with comma, not by space.
9. Try to use small case in keyword/phrases(eg: replace the keyword phrase – “Website Design” with “website design”)
10. Strive for 4%-10% keyword density.

1. Keyword prominence: Make sure to put the most important keywords into a carefully crafted paragraph at the beginning of your HTML page. Prominence is how close to the start of the area that the keyword appears. In general, a keyword that appears closer to the top of the page or area will be more relevant.
2. Keyword Density: If the page contains less than 500 words, keeping 1%-3% of those words is better. If the page contains more than 500 words, keep 3%-5% of the overall content.
3. Try to provide a minimum word count of 250 and a maximum of 750 words on each page.
4. Use CSS instead of <font> tags.
5. Get rid of the java script in the code and put it in an external file.
6. Avoid image buttons, Javascript links and keep it as pure text links.
7. Use heading tags. (<h1>, <h2>….., <h6>)

   Most search engines dictates the <h1>, <h2>, <H3> tags and if you are using these, the text in between this tags must be more important.eg: <h1>Shree Gokul Infotech</h1>

   By default Heading tags are not prettiest in terms of formatting, but you can override the default look by using CSS. See the exammple of stylesheet below:

   <style type=”text/css”>

   <!–

   H1 {color: #000099; font-family: Arial,Verdana; font-size: 16px}

   –>

   </style>

   Note that placing more than 75 characters in these tags are not a good idea!!

8. Repeat the page <TITLE> in a heading at the top of the page if possible.
9. Keyword proximity: It refers to the closeness between two or more keywords. Always try to group words together that might be searched on as a single phrase by a user.

   (eg: Use “home loans” instead of “home mortgage loans” assuming that a user searching only for the phrase “home loans”.)

10. Place some important keywords in Bold or Italic.
11. Use ‘Alt‘ tag to describe the image.

    ALT tag defines the text to display for a image if the user has graphics turned off, or if they put the cursor over it in Internet Explorer. Some search engines including google will look for keywords in the ALT tags.eg: <IMG SRC=”image.jpg” ALT=”Blue Widgets, Red Widgets,and GreenWidgets”</a>

12. Insert comments tag in your page, it is hidden and not visible to the user. A couple of search engines will read this text, so you may wish to include keywords in these tags.

    eg: <!– Blue Widgets, Red Widgets, and Green Widgets –>

13. Make sure the code of home page is not bigger than 32K
14. Try to keep font size to a minimum of size 11px or 12px (2 or 3 in DreamWeaver)
15. Try to avoid using nested loops in <table> structure.
16. Use W3C technologies and guidelines.
17. Try to target two or three main keywords for a website.
18. Avoid listing the same word multiple times in a row.
19. Update your body text at regular intervals.

    (Many of the major search engines prefer to give importance to websites, which updated its contents at regular intervals.)

1. It should always appear immediately after the opening <head> tag.
2. It should be specific keywords and phrases.
3. Use only keywords and phrases that are in the body text on your page.
4. May use the same keyword twice to attain reasonable keyword density, but be sure that you don’t put the same words right next to each other or more than twice
5. 6 – 12 words ( less than 60 characters ) is a good length for a title tag.
6. Consider using both singular and plural forms of the keywords.
7. It should be read like a phrase that makes some grammatical and logical sense, not collection of keywords.
8. Try to place your primary keywords at the starting of the tag.
9. Keep the words in title case ( eg: Professional Marketing Tips )
10. Make sure to avoid using search engine stop words or words like Home, Default, Internet or Index.
11. Avoid using superlatives in your title (e.g. the best, fastest, cheapest, leader )
12. Try to minimize the use of commas in this tag.
13. Strive for a keyword density of 25-35% for each keyword.
14. Always remember to close this tag (eg: </title>)
15. All pages MUST have a unique and descriptive keyword phrase in the title.
    (One page on your site might be seen as more relevant for a particular keyword when compared to another)
16. Try to keep title tags as unique as possible in each pages in your website.
17. Do not change the title tag regularly.

Bad practice:

<title>Gujarat,Rivers,Backwaters,Tourism,Hotels</title>

<title>Coir rugs coir doormat coir exporter coir products</title>

Good practice:

<title>Gujarat – Land of Rivers and Backwaters</title>

<title>Natural Coir Doormats and Coir rugs Exporter</title>