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Posted September 16, 2011 in SEO by Bhargav Anadkat

Good practice with Title tag

The Title tag is an important part of a Website. It is a short description of the page, and the most important words should go first. Every HTML (web page) should have a Title tag and all Title tags should be unique. Don’t use the same Title tag for multiple documents. It should be inserted into the header of your web page and looks like this:

<HEAD>

<TITLE>Shree Gokul Infotech</TITLE>

</HEAD>

Tips

  1. It should always appear immediately after the opening <head> tag.
  2. It should be specific keywords and phrases.
  3. Use only keywords and phrases that are in the body text on your page.
  4. May use the same keyword twice to attain reasonable keyword density, but be sure that you don’t put the same words right next to each other or more than twice
  5. 6 – 12 words ( less than 60 characters ) is a good length for a title tag.
  6. Consider using both singular and plural forms of the keywords.
  7. It should be read like a phrase that makes some grammatical and logical sense, not collection of keywords.
  8. Try to place your primary keywords at the starting of the tag.
  9. Keep the words in title case ( eg: Professional Marketing Tips )
  10. Make sure to avoid using search engine stop words or words like Home, Default, Internet or Index.
  11. Avoid using superlatives in your title (e.g. the best, fastest, cheapest, leader )
  12. Try to minimize the use of commas in this tag.
  13. Strive for a keyword density of 25-35% for each keyword.
  14. Always remember to close this tag (eg: </title>)
  15. All pages MUST have a unique and descriptive keyword phrase in the title.
    (One page on your site might be seen as more relevant for a particular keyword when compared to another)
  16. Try to keep title tags as unique as possible in each pages in your website.
  17. Do not change the title tag regularly.

Bad practice:

<title>Gujarat,Rivers,Backwaters,Tourism,Hotels</title>

<title>Coir rugs coir doormat coir exporter coir products</title>

Good practice:

<title>Gujarat – Land of Rivers and Backwaters</title>

<title>Natural Coir Doormats and Coir rugs Exporter</title>